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Testimonials

The success of our grand opening was, in part, thanks to Karen's quick action in getting us a write-up in the Santa Cruz Sentinel. Her work and support made a difference.
— Rebecca Clinger, owner, The Crafter's Studio

"Thank you! You were awesome. Your recent Facebook seminar helped me formulate a vision for how to position my business within the social media space. And you left the crowd feeling good, which is a great skill to have."
Frank Horath
Registered Investment Advisor Representative, Clientfirst Financial

"Thank you, Karen, for the great telephone class on LinkedIn. I have joined at least five new groups, have expanded my connections, and re-established the LinkedIn toolbar in my Outlook, all thanks to your audio session. Good stuff I was able to put into practice immediately!"
Kennerly Clay
Executive Recruiter/Trainer and Business Development Director

"You have given me the basics and the confidence to charge forward and embrace Twitter and LinkedIn."
Sue Brooks, Santa Cruz, CA

"You are so informed and vibrant. Great energy! Thanks again for the Twitter lesson. Your handouts are a good way to get started, so no excuses for me."
Sloane Devoto
Realtor, Coldwell Banker

“Thank you again. Your social media talk was a real hit! Well done and much appreciated.”
Bill Tysseling
Executive Director, Santa Cruz Chamber of Commerce

"There was a considerable amount of goodwill surrounding your presentation...You have a lot of positive energy and great ideas."
Bonnie Lipscomb
Director of Economic Development and Redevelopment for the City of Santa Cruz, CA

"Good presentation this morning at the Santa Cruz Chamber’s Caffeinated! It deserves at least a half-day workshop. I learned at least 20 new things this morning alone!"
Carol Skolnick
Clear Life Solutions

"It was a great talk, thanks! It was helpful to watch you manage your account on the big screen."
Traci Tompkins
ABC Sedans & Limousines

"Your talk was great. You had a tough job, especially because the people there ranged from newbies to experts."
Tom Honig
Armanasco Public Relations

"Congratulations! You brought us back up to a 5-star rating again for our marketing meet-up. And there were zero no-shows. I would like to get you on the schedule again."
Maggie Barr
Maggie Barr & Associates

“Fabulous class! I never know how much I don't know until I start to learn what I don't know. Thanks again for the great class!”
Carmen Richardson Rutlen
Author

“You have a clear, easy-going style of teaching that I found very effective. What a great talent you have!”
Carol Siegel
Employment Manager, Santa Cruz Seaside Company

“I attended Karen’s workshop on social media and would attend again whatever she presents. It was well worthwhile. She knows her subject and communicated it well.”
Donna Rankin Love
Author

“Thanks for the great class. I really got a lot out of it, and feel others did too. In fact, I went onto LinkedIn and began to set up my account!”
Paula Mahoney
Writer and Producer

“Your class last Saturday was amazingly helpful! In addition to having a lovely persona, you have so much useful information to impart. I am full of ideas as to how to proceed regarding how the get the word out about my present novel when the time comes.
Janice Wittenberg
Author

“Being a complete novice about the business of social media, I was anxious to take her class recently at Capitola Book Cafe. Passion to share what she knows would describe her; I highly recommend her classes!”
Jane Parks-McKay
Writer and Voice-Over Actor

“Just wanted to say thanks again for a very informative presentation this morning. It was very helpful, and I thought you did a great job of giving us a general overview of Twitter in a short period of time.”
Sonia Potts
Bookkeeper

“With so much to cover I appreciated how organized you were and how you stayed on track. Taking the approach of showing how the mechanical features of Twitter could be used for positioning and building our business was particularly helpful.”
Charlie Zimmerman
Publisher, The Wedding Companion

Feature Articles

Karen has written more than 500 feature stories for international and U.S. magazines, newspapers and online media.




Connect With Karen

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Santa Cruz Sentinel

Ciao Bellas: All women's cycling group set to charge the field at Laguna Seca

April 15, 2004

Santa Cruz County Sentinel

By KAREN KEFAUVER

Meredith Obendorfer remembers the pain of always being picked last for grade school sports teams.

"I was slow. I never learned how to push past the burn," recalled the 26-year-old Santa Cruz resident. "I refused to do anything athletic."

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Big Day at Sea Otter

April 17, 2005

Santa Cruz County Sentinel

By KAREN KEFAUVER

MONTEREY—The road and mountain bike race action shifted into high gear Saturday at the 15th annual Sea Otter Classic.

Under sunny skies, thousands of spectators and athletes packed Laguna Seca Recreation Area to catch the day’s featured events: the short track mountain bike racing, the 100-mile road race, the downhill dual slalom finals and the dirt jumping semifinals.

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Ned Overend: Mountain bike legend helps Sea Otter celebrate its 20th anniversary

Andrew Murray spent a couple of hours earlier this month helping people sign up for the Swanton Road Time Trial, a low-key, monthly event organized by his teammates on Team Santa Cruz.

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Tour of California: Q & A with Lance Armstrong's coach Chris Carmichael

Chris Carmichael knows Lance Armstrong. In fact, few people know the seven-time Tour de France winner better.

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Recipe for success: Mother, daughter specialize in meal preparation

March 29, 2004

Santa Cruz Sentinel

By KAREN KEFAUVER

SANTA CRUZ—Jody Lombardo knows the challenge of balancing family and career, especially when it comes to cooking dinner after a long day at work.

She was once a single mother struggling to meet the demands of her job and to provide her young son with nutritious meals on a limited budget.

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Ironwomen: Santa Cruz County's delegation to Hawaii race all female

October 16, 2003

Santa Cruz County Sentinel

By KAREN KEFAUVER

Julie Moss changed the sport of triathlon forever with her stunning performance at the Hawaii Ironman in 1982. She was leading the women's swim-bike-run race after nearly 10 hours when she collapsed from exhaustion within 100 yards of the finish line.

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Bearing their cross: Cyclo-cross plenty friendly to the first-timer giving it a go

October 9, 2003

Santa Cruz County Sentinel

By KAREN KEFAUVER

Goldiberry Skeel was not discouraged by falling off her bike and losing a shoe at her first cyclo-cross race. The Santa Cruz native took the mishaps in stride as part of her debut in the Surf City Cyclo-Cross series last year at the Watsonville Fairgrounds.

After years of cheering from the sidelines and with nearly no race experience, Skeel plunged into cyclo-cross.

"It's such a supportive environment, I decided it was time to try it," said Skeel, 24.

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Dirt jumper’s victory concludes Sea Otter

April 18 , 2005

Santa Cruz County Sentinel

By KAREN KEFAUVER

MONTEREY—The final day of the 15th annual Sea Otter Classic showcased the talents of mountain bikers of all stripes — cross country, downhill and dirt jumpers. With the conclusion of Saturday’s professional road stage race, the focus for all athletes Sunday was squarely on the fat tire action.

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2009 Tour of California - Wild Weather!

Tour of California: Wild weather adds drama to Stage 2 finish in Santa Cruz

February 17, 2009

Santa Cruz Sentinel

By Karen Kefauver

SANTA CRUZ -- Levi Leipheimer described the weather conditions during Monday's Stage 2 of the Tour of California pro cycling race like this:

"Turn the shower on as cold as it gets, then stand there for four hours," said two-time tour champion, who claimed the yellow leader's jersey Monday. "That's what it was like."

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Amgen Tour of California 2010 Race Report: Cycling fans celebrate Stage 3 finish under sunny skies

Santa Cruz Sentinel
May 19, 2010
By KAREN KEFAUVER

Amgen Sant Cruz 2010

SANTA CRUZ -- At the finish line in front of the Santa Cruz Beach Boardwalk, spectators crowded 10 deep to watch the climactic ending of Stage 3 of the Amgen Tour of the California on Tuesday.

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