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Testimonials

The success of our grand opening was, in part, thanks to Karen's quick action in getting us a write-up in the Santa Cruz Sentinel. Her work and support made a difference.
— Rebecca Clinger, owner, The Crafter's Studio

"Thank you! You were awesome. Your recent Facebook seminar helped me formulate a vision for how to position my business within the social media space. And you left the crowd feeling good, which is a great skill to have."
Frank Horath
Registered Investment Advisor Representative, Clientfirst Financial

"Thank you, Karen, for the great telephone class on LinkedIn. I have joined at least five new groups, have expanded my connections, and re-established the LinkedIn toolbar in my Outlook, all thanks to your audio session. Good stuff I was able to put into practice immediately!"
Kennerly Clay
Executive Recruiter/Trainer and Business Development Director

"You have given me the basics and the confidence to charge forward and embrace Twitter and LinkedIn."
Sue Brooks, Santa Cruz, CA

"You are so informed and vibrant. Great energy! Thanks again for the Twitter lesson. Your handouts are a good way to get started, so no excuses for me."
Sloane Devoto
Realtor, Coldwell Banker

“Thank you again. Your social media talk was a real hit! Well done and much appreciated.”
Bill Tysseling
Executive Director, Santa Cruz Chamber of Commerce

"There was a considerable amount of goodwill surrounding your presentation...You have a lot of positive energy and great ideas."
Bonnie Lipscomb
Director of Economic Development and Redevelopment for the City of Santa Cruz, CA

"Good presentation this morning at the Santa Cruz Chamber’s Caffeinated! It deserves at least a half-day workshop. I learned at least 20 new things this morning alone!"
Carol Skolnick
Clear Life Solutions

"It was a great talk, thanks! It was helpful to watch you manage your account on the big screen."
Traci Tompkins
ABC Sedans & Limousines

"Your talk was great. You had a tough job, especially because the people there ranged from newbies to experts."
Tom Honig
Armanasco Public Relations

"Congratulations! You brought us back up to a 5-star rating again for our marketing meet-up. And there were zero no-shows. I would like to get you on the schedule again."
Maggie Barr
Maggie Barr & Associates

“Fabulous class! I never know how much I don't know until I start to learn what I don't know. Thanks again for the great class!”
Carmen Richardson Rutlen
Author

“You have a clear, easy-going style of teaching that I found very effective. What a great talent you have!”
Carol Siegel
Employment Manager, Santa Cruz Seaside Company

“I attended Karen’s workshop on social media and would attend again whatever she presents. It was well worthwhile. She knows her subject and communicated it well.”
Donna Rankin Love
Author

“Thanks for the great class. I really got a lot out of it, and feel others did too. In fact, I went onto LinkedIn and began to set up my account!”
Paula Mahoney
Writer and Producer

“Your class last Saturday was amazingly helpful! In addition to having a lovely persona, you have so much useful information to impart. I am full of ideas as to how to proceed regarding how the get the word out about my present novel when the time comes.
Janice Wittenberg
Author

“Being a complete novice about the business of social media, I was anxious to take her class recently at Capitola Book Cafe. Passion to share what she knows would describe her; I highly recommend her classes!”
Jane Parks-McKay
Writer and Voice-Over Actor

“Just wanted to say thanks again for a very informative presentation this morning. It was very helpful, and I thought you did a great job of giving us a general overview of Twitter in a short period of time.”
Sonia Potts
Bookkeeper

“With so much to cover I appreciated how organized you were and how you stayed on track. Taking the approach of showing how the mechanical features of Twitter could be used for positioning and building our business was particularly helpful.”
Charlie Zimmerman
Publisher, The Wedding Companion

Feature Articles

Karen has written more than 500 feature stories for international and U.S. magazines, newspapers and online media.



Connect With Karen

Karen Kefauver on Facebook Karen Kefauver on Linkedin Karen Kefauver on Twitter Karen Kefauver on YouTube Karen Kefauver on Pinterest

Social Media Classes

Karen KefauverKaren Kefauver talks to groups, teaches classes and offers private consultations on how to use social media.

She can show you how to develop a marketing strategy or just get started on Facebook, LinkedIn, Twitter and YouTube for business or personal use. 

Email her at: karen@karenkefauver.com

Karen Kefauver is a freelance journalist and social media consultant who has taught dozens of classes on Facebook, Twitter and LinkedIn in the Santa Cruz and Bay Area. With an extensive background in writing and public relations, she also consults with business owners one-on-one, gives speeches on social media and works as a freelance journalist, specializing in stories on endurance sports and adventure travel. Her social media tips are posted here: https://www.facebook.com/karen.kefauver.business.

Mark Smallwood:

“Last week I attended a great meetup in Santa Cruz, at which Karen Kefauver, a local social media maven and journalist, presented a beginner’s overview of Twitter to about 25 eager local businesspeople. If you assume that everybody is already way ahead of you in this social media thing, fuggedaboutit. Like you, a lot of folks are so busy running their businesses, they haven’t had time to delve into the details of social media and Twitter.

A question I heard asked more than once during Kefauver’s presentation was, ‘How do I get people to follow me?’ Kefauver had one especially good tip: follow other people who are in your business or area of interest.
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Tom Honig:

“One of the most adept at explaining the advantages of social media is local journalist and social media consultant Karen Kefauver, whose writing career now extends to teaching people the ins and outs of Facebook, Twitter, LinkedIn and the like.

Her take on it all starts here: ‘The biggest commodity of the future is the human attention span.’

She says: ‘It’s all about making connections, for business and for fun. The value of mixing and mingling online is the same as attending a social mixer in person. It’s an opportunity to discover common interests, build a community and yes, make sales.’
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