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Testimonials

The success of our grand opening was, in part, thanks to Karen's quick action in getting us a write-up in the Santa Cruz Sentinel. Her work and support made a difference.
— Rebecca Clinger, owner, The Crafter's Studio

"Thank you! You were awesome. Your recent Facebook seminar helped me formulate a vision for how to position my business within the social media space. And you left the crowd feeling good, which is a great skill to have."
Frank Horath
Registered Investment Advisor Representative, Clientfirst Financial

"Thank you, Karen, for the great telephone class on LinkedIn. I have joined at least five new groups, have expanded my connections, and re-established the LinkedIn toolbar in my Outlook, all thanks to your audio session. Good stuff I was able to put into practice immediately!"
Kennerly Clay
Executive Recruiter/Trainer and Business Development Director

"You have given me the basics and the confidence to charge forward and embrace Twitter and LinkedIn."
Sue Brooks, Santa Cruz, CA

"You are so informed and vibrant. Great energy! Thanks again for the Twitter lesson. Your handouts are a good way to get started, so no excuses for me."
Sloane Devoto
Realtor, Coldwell Banker

“Thank you again. Your social media talk was a real hit! Well done and much appreciated.”
Bill Tysseling
Executive Director, Santa Cruz Chamber of Commerce

"There was a considerable amount of goodwill surrounding your presentation...You have a lot of positive energy and great ideas."
Bonnie Lipscomb
Director of Economic Development and Redevelopment for the City of Santa Cruz, CA

"Good presentation this morning at the Santa Cruz Chamber’s Caffeinated! It deserves at least a half-day workshop. I learned at least 20 new things this morning alone!"
Carol Skolnick
Clear Life Solutions

"It was a great talk, thanks! It was helpful to watch you manage your account on the big screen."
Traci Tompkins
ABC Sedans & Limousines

"Your talk was great. You had a tough job, especially because the people there ranged from newbies to experts."
Tom Honig
Armanasco Public Relations

"Congratulations! You brought us back up to a 5-star rating again for our marketing meet-up. And there were zero no-shows. I would like to get you on the schedule again."
Maggie Barr
Maggie Barr & Associates

“Fabulous class! I never know how much I don't know until I start to learn what I don't know. Thanks again for the great class!”
Carmen Richardson Rutlen
Author

“You have a clear, easy-going style of teaching that I found very effective. What a great talent you have!”
Carol Siegel
Employment Manager, Santa Cruz Seaside Company

“I attended Karen’s workshop on social media and would attend again whatever she presents. It was well worthwhile. She knows her subject and communicated it well.”
Donna Rankin Love
Author

“Thanks for the great class. I really got a lot out of it, and feel others did too. In fact, I went onto LinkedIn and began to set up my account!”
Paula Mahoney
Writer and Producer

“Your class last Saturday was amazingly helpful! In addition to having a lovely persona, you have so much useful information to impart. I am full of ideas as to how to proceed regarding how the get the word out about my present novel when the time comes.
Janice Wittenberg
Author

“Being a complete novice about the business of social media, I was anxious to take her class recently at Capitola Book Cafe. Passion to share what she knows would describe her; I highly recommend her classes!”
Jane Parks-McKay
Writer and Voice-Over Actor

“Just wanted to say thanks again for a very informative presentation this morning. It was very helpful, and I thought you did a great job of giving us a general overview of Twitter in a short period of time.”
Sonia Potts
Bookkeeper

“With so much to cover I appreciated how organized you were and how you stayed on track. Taking the approach of showing how the mechanical features of Twitter could be used for positioning and building our business was particularly helpful.”
Charlie Zimmerman
Publisher, The Wedding Companion

Feature Articles

Karen has written more than 500 feature stories for international and U.S. magazines, newspapers and online media.




Connect With Karen

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2004

Ciao Bellas: All women's cycling group set to charge the field at Laguna Seca

April 15, 2004

Santa Cruz County Sentinel

By KAREN KEFAUVER

Meredith Obendorfer remembers the pain of always being picked last for grade school sports teams.

"I was slow. I never learned how to push past the burn," recalled the 26-year-old Santa Cruz resident. "I refused to do anything athletic."

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Recipe for success: Mother, daughter specialize in meal preparation

March 29, 2004

Santa Cruz Sentinel

By KAREN KEFAUVER

SANTA CRUZ—Jody Lombardo knows the challenge of balancing family and career, especially when it comes to cooking dinner after a long day at work.

She was once a single mother struggling to meet the demands of her job and to provide her young son with nutritious meals on a limited budget.

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Snowboarders Are Increasingly Donning Helmets Before Hitting the Slopes

September 30, 2004

For MedicinePlanet

By Karen Kefauver

You won’t catch Celeste Faraola doing a Front Flip (a kind of forward no-hands cartwheel) or a Mick Twist (add a 180-degree turn to a front flip) when she hits the slopes with her snowboard this winter.

She won’t compete in the 2001 X Games in Vermont and she doesn’t consider herself an extreme snowboarder. But the 30-year-old snowboarder is an avid practitioner and fan of the growing sport.

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Eyes on the Ironman

KAILUA-KONA, Hawaii - Year-round, visitors flock to the turquoise waters, white beaches and crimson sunsets framed by black lava that make Kailua-Kona a slice of tropical paradise.
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The Dallas Morning News
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Bridging the Gap

One hundred thirty-six million Americans paid a visit to a spa last year, according to the 2004 Spa Industry Study conducted by the International Spa Association (ISPA).
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Massage Magazine
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Crazy for Cross

Christine Vardaros finds cyclo-cross races thrilling in even the toughest conditions: "What I love most is really, really bumpy terrain and bitterly cold weather.
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San Francisco Chronicle Magazine
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Oct 2004
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Blazing the Colorado Trail

Karen Kefauver discovers that riding sweet Colorado singletrack from Telluride to Durango is made even better with great food and cheery riding partners - even if all the other guests are guys.
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Singletrack Magazine
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May 2004
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Subscribe to 2004