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Testimonials

The success of our grand opening was, in part, thanks to Karen's quick action in getting us a write-up in the Santa Cruz Sentinel. Her work and support made a difference.
— Rebecca Clinger, owner, The Crafter's Studio

"Thank you! You were awesome. Your recent Facebook seminar helped me formulate a vision for how to position my business within the social media space. And you left the crowd feeling good, which is a great skill to have."
Frank Horath
Registered Investment Advisor Representative, Clientfirst Financial

"Thank you, Karen, for the great telephone class on LinkedIn. I have joined at least five new groups, have expanded my connections, and re-established the LinkedIn toolbar in my Outlook, all thanks to your audio session. Good stuff I was able to put into practice immediately!"
Kennerly Clay
Executive Recruiter/Trainer and Business Development Director

"You have given me the basics and the confidence to charge forward and embrace Twitter and LinkedIn."
Sue Brooks, Santa Cruz, CA

"You are so informed and vibrant. Great energy! Thanks again for the Twitter lesson. Your handouts are a good way to get started, so no excuses for me."
Sloane Devoto
Realtor, Coldwell Banker

“Thank you again. Your social media talk was a real hit! Well done and much appreciated.”
Bill Tysseling
Executive Director, Santa Cruz Chamber of Commerce

"There was a considerable amount of goodwill surrounding your presentation...You have a lot of positive energy and great ideas."
Bonnie Lipscomb
Director of Economic Development and Redevelopment for the City of Santa Cruz, CA

"Good presentation this morning at the Santa Cruz Chamber’s Caffeinated! It deserves at least a half-day workshop. I learned at least 20 new things this morning alone!"
Carol Skolnick
Clear Life Solutions

"It was a great talk, thanks! It was helpful to watch you manage your account on the big screen."
Traci Tompkins
ABC Sedans & Limousines

"Your talk was great. You had a tough job, especially because the people there ranged from newbies to experts."
Tom Honig
Armanasco Public Relations

"Congratulations! You brought us back up to a 5-star rating again for our marketing meet-up. And there were zero no-shows. I would like to get you on the schedule again."
Maggie Barr
Maggie Barr & Associates

“Fabulous class! I never know how much I don't know until I start to learn what I don't know. Thanks again for the great class!”
Carmen Richardson Rutlen
Author

“You have a clear, easy-going style of teaching that I found very effective. What a great talent you have!”
Carol Siegel
Employment Manager, Santa Cruz Seaside Company

“I attended Karen’s workshop on social media and would attend again whatever she presents. It was well worthwhile. She knows her subject and communicated it well.”
Donna Rankin Love
Author

“Thanks for the great class. I really got a lot out of it, and feel others did too. In fact, I went onto LinkedIn and began to set up my account!”
Paula Mahoney
Writer and Producer

“Your class last Saturday was amazingly helpful! In addition to having a lovely persona, you have so much useful information to impart. I am full of ideas as to how to proceed regarding how the get the word out about my present novel when the time comes.
Janice Wittenberg
Author

“Being a complete novice about the business of social media, I was anxious to take her class recently at Capitola Book Cafe. Passion to share what she knows would describe her; I highly recommend her classes!”
Jane Parks-McKay
Writer and Voice-Over Actor

“Just wanted to say thanks again for a very informative presentation this morning. It was very helpful, and I thought you did a great job of giving us a general overview of Twitter in a short period of time.”
Sonia Potts
Bookkeeper

“With so much to cover I appreciated how organized you were and how you stayed on track. Taking the approach of showing how the mechanical features of Twitter could be used for positioning and building our business was particularly helpful.”
Charlie Zimmerman
Publisher, The Wedding Companion

Feature Articles

Karen has written more than 500 feature stories for international and U.S. magazines, newspapers and online media.




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2005

Sea Otter Classic bike competition starts today

April 14, 2005

Santa Cruz County Sentinel

By KAREN KEFAUVER

Cameron McCaul got his first bicycle at a toy store when he was 15 years old.

When he soared off of a jump one day and snapped his bicycle frame in half, he could have walked away from his new hobby, "but I was having so much fun, I had to get another bike," recalled the Aptos High graduate.

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Locals strong at Sea Otter Classic

April 16, 2005

Santa Cruz County Sentinel

By KAREN KEFAUVER

MONTEREY—Racing alongside the nation’s top professional women mountain bikers at the Sea Otter Classic in Monterey, Stella Carey of Soquel felt like she belonged.

That wasn’t always the case.

"I used to be a little intimidated," said Carey, 33, who logs about 600 miles a month on her bike. "Now, I still get nervous, but not so terrified."

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Big Day at Sea Otter

April 17, 2005

Santa Cruz County Sentinel

By KAREN KEFAUVER

MONTEREY—The road and mountain bike race action shifted into high gear Saturday at the 15th annual Sea Otter Classic.

Under sunny skies, thousands of spectators and athletes packed Laguna Seca Recreation Area to catch the day’s featured events: the short track mountain bike racing, the 100-mile road race, the downhill dual slalom finals and the dirt jumping semifinals.

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Dirt jumper’s victory concludes Sea Otter

April 18 , 2005

Santa Cruz County Sentinel

By KAREN KEFAUVER

MONTEREY—The final day of the 15th annual Sea Otter Classic showcased the talents of mountain bikers of all stripes — cross country, downhill and dirt jumpers. With the conclusion of Saturday’s professional road stage race, the focus for all athletes Sunday was squarely on the fat tire action.

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Getting Serious

Velo Bella riders don't just want to win - they want to have fun and look good doing it.
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Velo News Cycling Journal
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Sep 2005
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Mountain Bike Mecca

Watch out for the bull around the next bend," warned Andy. Our guide had moments earlier disappeared in a red dust cloud, snaking down the treacherous switchbacks on his mountain bike to scout the steep trail to the village of Batopilas.

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San Francisco Chronicle
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Subscribe to 2005