With Journalist and Social Media Pro Karen Kefauver
(Focus: Facebook & LinkedIn)
Whether
you are a published author, working on your memoir, or starting a
blog, you need readers, reviewers, agents and editors to find your
work. In this workshop-style class, Karen will explain how online
social media tools can take your writing to the next level. Primarily,
the focus will be on the use of Facebook and LinkedIn. (The sessions on
10/3 and 11/14 focused on Twitter; it is recommended that today’s
participants have attended this earlier session though it is not
mandatory.) Leverage these sites to sell yourself and your writing
projects. You will leave with valuable tips and resources that Karen
has developed during her decade as a successful freelance journalist.
Karen Kefauver’s stories and photos on adventure travel have been published in San Francisco Chronicle Magazine, San Jose Mercury News, The Christian Science Monitor and dozens of other print and online publications. She currently blogs on bicycling for Santa Cruz Sentinel
and is an expert on the outdoors for Orbitz’s online travel site,
Away.com. She has been presenting talks and consulting on social media
with the City of Santa Cruz, The Santa Cruz Chamber of Commerce and the
Apple Store in Los Gatos. https://www.karenkefauver.com
Cost: $20, includes hand-out of resources
Limit: 18 people. Students should have a basic knowledge of how to use the Internet but can be completely new to social media.
Prepayment: Required at Capitola Book Cafe to guarantee your spot.
Questions: Email [email protected] or call the Book Cafe at 831-462-4415.
